Southern Snow® has introduced a line of natural flavors which contain only natural ingredients along with natural colors. Our natural concentrates contain vibrant colors, but may not be as dark as our original line of flavors that contain artificial colors. The taste of our natural flavors are of the highest quality, but we would like to inform you that natural colors in the concentrate may fade some over time. This will not affect the taste of the concentrate. We also recommend that you store them in a cool place and away from direct sunlight to ensure the longest shelf life.